Hamburger and Target Market Essay Example for Free

Hamburger and Target Market Essay This chapter represents the introduction, statement of the problem, objectives and scope and limitations of the study. Introduction A burger is usually defined as a sandwich consisting of a bun, a ground meat patty and often other ingredients such as cheese, onion slices, lettuce and other condiments. The ingredients are often used in combination and are usually called a cheeseburger. Although the origin of the modern beef hamburger came from the Germans, many culinary historians consider the burgers to be primarily from an American concoction. The first burgers were made from various cuts of beef ground into a manageable paste but eventually there emerge different ground meats and vegetable mixtures that have earned the right to be called â€Å"burgers† even in their own distinctive taste. Today, there are dozens of variations on the basic meat patty served between two slices of bread. Indeed through the years, the simple American meal called â€Å"burger† has transformed itself to an array of variations combining different ingredients to suite the taste of millions of people worldwide. Tony Tan Choking, who is the CEO of Jollibee which is considered as the one of the most popular fast-food chain in the Philippines, told in his interview for Business Week Asia that, â€Å"hamburgers, they appeal to any culture†. Taking to account that through this sumptuous dish, Jollibee was able to gain current status in the Philippine business. At present the hamburger toppings may not vary much. Some toppings ramp up taste and may love variants of toppings like the bacon cheeseburger or the replacement of standard condiments (mayo, mustard, ketchup) with things like barbecue sauce. Arguments exist as to what condiments should exist on hamburgers, and also what other things a hamburger needs such as lettuce, tomatoes, onions and pickles. There is no hard and fast rule that requires ingredients to be combined to the more familiar and staple hamburger toppings. In fact, the present times emphasizes creativity and innovation on almost anything even in the traditional hamburgers, which offers usually the same fairly blank palate. Currently an innovation on the burger recipe is viewed as means of culinary expression and way to create exciting and new taste combinations by varying toppings. Ultimately, innovation on the traditional burger combining different ingredients together in different proportions boils down as a means to satisfy one’s palate and finally one’s individuality. Thus with these concept, a new business establishment that deviates from the traditional way on how burger is served has emerged. The business establishment is called Jumbleger and this paper aims to evaluate the business’s feasibility in terms of target market acceptance, profit gain and overall future performance. Statement of the Problem. This paper aims to evaluate the feasibility of an innovative new business establishment to be called Jumbleger in terms of target market acceptance, profit gain and overall future performance. Specifically it aims to answer the following sub-problems: 1. Which among the following groups compose majority of the population surveyed? a. Which of the following age groups compose majority of the population surveyed? b. Which gender compose majority of the population surveyed? c. Which among the different educational attainment compose majority of the population surveyed? d. Among the samples who are students, what schools are they from? f. Which among the different civil status compose majority of the population surveyed? g. Which among the different income bracket is the most common income classification of the population surveyed? 2. Is an innovative new concept of a burger business significantly acceptable to the target market? a. Does majority of the population surveyed eat burgers? b. How often does the majority of the population prefer to eat burgers? c. Does majority of the population surveyed willing to try burgers in new varieties of flavors? d. Among the business establishments who offer burgers in their menu, which is the most preferred by the population surveyed? 3. What are the ingredients most preferred by the population surveyed? a. Among the different kinds of patty which is most preferred by the population surveyed? b. Which among the different kinds of sauces are most preferred by the population surveyed? c. Which among the different toppings are most preferred by the population surveyed? 4. Is the new concept burger be considered affordable to the target population and yet still be a profitable business? a. Among the different price groups for a burger, which will be most preferably spent by majority of the population surveyed? b. How many servings is the majority of the population surveyed able to consume per meal? Objectives of the Study The general objective of this paper is to evaluate the feasibility of an innovative new business establishment to be called Jumbleger in terms of target market acceptance, profit gain and overall future performance. The following are its specific objectives: 1. To determine which among the following groups compose majority of the population surveyed. 2. To evaluate if an innovative new concept of a burger business significantly acceptable to the target market. 3. To identify the ingredients most preferred by the population surveyed. 4. To determine if the new concept burger be considered affordable to the target population and yet still be a profitable business. 5. To derive recommendations for further improvement of the business. Scope and Limitation of the Study The demographic profile as well as the needs and wants of the proposed target market shall be further identified and discussed in the study, in order to asses whether the proposed business would gain impact in the proposed market location. Also, such study shall determine the preferences and level of satisfaction of the proposed market with regard to their food consumption particularly with burgers. The target markets of the proposed business are customers who are frequent in St. Thomas Square, Morayta, more particularly the students from different universities, colleges, review centers and business establishments situated in that vicinity.

The Wicked Witch and Snow White Essay -- essays papers

The Wicked Witch and Snow White Edith Wharton presents two memorable characters in her novel, Ethan Frome. The reader is presented with Mattie Silver who is young, and good-natured, and Zeena Frome, who is a bitter hypochondriac seven years her husband’s senior. Upon a first inspection, Zeena Frome and Mattie Silver of Edith Wharton’s Ethan Frome seem to be extreme opposites in every respect, but upon closer scrutiny, one finds though they are indeed different in character, though they eventually share great similarities. Zeena and Mattie’s differences in appearance and character, but similarity of fate, all contribute to the theme of the novel which is that one cannot escape the social class one is born in. Edith Wharton first describes Zeena in Chapter II as a woman who is but 37 years old, yet appears more elderly than her biological age. Zeena is associated with the dimness and grey of the winter landscape of Ethan Frome. There is no beauty or warmth coupled with the character of Zeena: â€Å"Against the dark background of the kitchen she stood up tall and angular, one hand drawing a quilted counterpane to her flat breast†¦ The light†¦ drew out of the darkness her puckered throat and the projecting wrist of the hand that clutched the quilt, deepening fantastically the hollows and prominences of her high-boned face under its ring of crimping pins.† Mattie Silver, on the other hand, is associated with what little light and warmth there is in the cold setting of the novel. Wharton describes Mattie as â€Å"taller, fuller, more womanly in shape and motion.† She goes to relate Mattie’s appearance on that same page: â€Å"She held the light†¦ and it drew out with the same distinctness her slim young throat and th... ...an was suffocated with the sense of well-being.† Edith Wharton presents a stark contrast of the feelings Zeena and Mattie inspire in the man they care most for. Zeena inspires irritation, awkwardness, and antipathy while Mattie promotes â€Å"eloquence,† and feelings of â€Å"well-being.† Wharton was an avid social critic. She believed that it was difficult, if not impossible, to escape from the social and economic class one was born in. None of her other novels that were social critiques such as The House of Mirth, or Custom of the Country, portray this belief as sharply as Ethan Frome. Although Mattie was a beautiful, friendly young woman, she was destined to the same fate that Zeena was destined to because she had been born into the same social-economic class. Bibliography: WORKS CITED Wharton, Edith. Ethan Frome. Evanston, Ill: McDougal Little, 1997.

Elio Engineering. Inc Essay

Question 1: Describe Elio Engineering? How would you characterize its position in the Industry? Elio Engineering is a private company, founded by Paul Elio and Hari Sankara, categorized under engineering services and manufactured automotive vehicle bodies car seats. It designs the new technology of the seats for the automobile industries called No Compromise seats. Question 2: What is Elio Engineering Vision? Elio Engineering’s vision per the case study is to design and manufacture new advanced, low-cost, high-tech and safe ABTS called No Compromise seats for the entire automotive industry and potentially saving millions of lives around the world. Question 3: Describe the strategic options as of February 1999? What issues should the company consider in evaluating its strategic options? Elio Engineering had achieved a great distinction by February 1999 because their prototype test had been proven very promising and OEM customer’s response had also been favorable. Based on the prototype performance, Bostrom made a licensing deal with Elio Engineering in mid-February. At this point, Elio Engineering had to consider if Bostrom was the right partner for their vision. Also how much royalty fees should they charge for their services? Question 4: What is the structure of the automotive seat industry in 1998? How attractive was the industry? The Structure of the automotive seat industry in 1998 looked like the following: Two Tier-one companies – JCI and Lear Corp with almost equally split about 60% of the market and dominant share worldwide. The number-three player, Magna, has about a 10% share in the U.S. Many of the competitors already had an ABTS seat in their product portfolio or were currently working on the technology. So it was already a  mature industry with stagnant technology. The industry was not attractive because competition would be fierce with the 70% of the market controlled by three companies. Only way Company could stand a chance is if new company had new technology and cost reducing product. Question 5: What are the potential sources of competitive advantage that Elio Engineering has? How Sustainable ae they? Why/ Why not? Elio Engineering has many competitive advantages. First of all, Elio Engineering has their ideas well patented. Along with it, they have insider knowledge of the seating industry. Secondly, they have the product that can penetrate whole automotive market and not just one supplier tied to the one automotive company. Finally, Elio Engineering is highly motivated and has ability to find to find new resources to expand. As far as sustainability goes, Elio Engineering will certainly fail if they enter the market alone because they don’t have enough resources to compete with other competitors own their own at the moment. As they lack the capital requirement, lack of competence in manufacturing, distribution, lack of access to OEMs and able to implement of JIT delivery. They can be at risk of takeover by the bigger company or the competitor. Question 6: What are Elio Engineering’s strategic options in entering the automotive market? Please evaluate these options and reach a conclusion on the most attractive one. The Challenge for the Elio Engineering is to enter all segments of the automotive seat market within next 12 months, protecting its intellectual property which is implemented in the special class of ABTS technology seat design achieving at least 5% of the U.S automotive market within next 5 years. But it is very hard for Elio Engineering to achieve by its own due to lack of resources. They can also consider the following alternatives Alternative 1: Elio Engineering could collaborate with tier-one seat supplier Company. This will provide the following advantages: Founder members have previous experience dealing with tier-one seat Company. The tier-one suppliers have High volume manufacturing and distribution Experience in product design & development and manufacturing power, Easier to get us federal safety standards Strong relationship with OEMs Disadvantages are: Have less control over the core ABTS technology with lower profit margin. Alternative 2: Elio Engineering could collaborate with multiple OEMs. Advantages for doing it will be: High market share Sufficient resources, matured strategies Secured market, less financial stress. Disadvantages: Less control over ABTS technology and limited market exposure and lower margins. Alternative 3: Elio Engineering can establish as a tier-two supplier. Advantages: Supply product to all tier supplier and more control over ABTS technology. Disadvantages: Product delay due to large capital requirement, lack of competence in manufacturing, distribution, lack of access to OEMs and able to implement of JIT delivery. Low product value added. After considering all the above presented alternatives, I think Alternative 1 would the best suit for Elio Engineering. Also Elio Engineering started up by partnering up with Bostrom Seating, which supplied seats for heavy trucks and bus industry in 1999. Question 7: How well is Elio Engineering’s Tech strategy aligned with the requirements for a successful entry into the automotive seat market? What if anything, should they change? According to the article, Elio Engineering has taken all the right steps to ensure they are aligned with the requirements for the successful entry into the automotive seat market so far. They have obtained and registered a strong patent which would prevent other companies from copying their designs. They have the product that meets all the safety standards, low-cost and is durable. In order to successfully enter the automotive seat market, they need to have a system integration approach to ensure automotive market for their designs. Moreover, they need to partner up with the company with strong market influence otherwise they would most likely fail on their own.

American Prison System Essay - 945 Words

American Prison Systems Introduction In many countries national prisons are operated and supplemented by provinces and state counterparts. Prisoners are held in prisons and jails throughout the country and globally convicted of various crimes and offenses. The nature of the offense determines where the prisoner is held and the lengths of times. There are institutions that vary in level of security in both the state and federal prison system. However, the majority of prisoners are sentenced and housed in state facilities in high security facilities. State Prison System- History and Purpose Sanctions are available in the courts the deal with those who commit criminal offences and are sentenced to correctional†¦show more content†¦Taxpayers will experience an increase of approximately $27.5 billion over the next five years that will be spent on prison and the prison system. (Riordan 2007). Overcrowding in the state prison system is a continuing problem and is increasingly uncomfortable. Capacity levels have risen in both operating and capacity in both state and federal prison systems. This has caused local and state facilities to make inmates double up in prison cells. In other words, cells that would normally hold to inmates at a time are now holding more convicts. This causes even more tension and friction between inmates. Types of Institutions There are two types of institutions in the United States, that is private and government ran institutions. The privately ran institutions are paid for from the states government and commonly a lower cost to the state. The down side however, is that these facilities can choose who comes in as an inmate or employee. The state ran facilities are a little more expensive than privately run facilities. Security Levels- Types of Criminals Identify the five state prison systems There are five state prison systems in which exist in todays penitentiary systems and they are maximum-security prisons, close-high security prisons, medium-security prisons, and open security facilities. Variations between these five systems are common and uncommon because in aShow MoreRelatedProblems with the American Prison System1076 Words   |  5 PagesThroughout history into today, there have been many problems with our prison system. Prisons are overcrowded, underfunded, rape rates are off the charts, and we as Americans have no idea how to fix it. We need to have shorter sentences and try to rehabilitate prisoners back to where they can function in society. Many prisoners barely have a high school education and do not receive further education in jail. Guards need to pay more attention to the well being of the inmates and start to notice signsRead MoreThe Failure Of The American Prison System1302 Words   |  6 PagesThe Failure of the American Prison System The subject of prison evokes fearful and violent images seen in movies or on television; outdated clichà ©s consisting of men eating stale bread and drinking dirty water that are intended to repulse people and deter them from committing crimes and ending up in such a position. Unfortunately, the reality of the American prison system is just as troubling as the dated stereotypes surrounding it. 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Table of Contents Intro ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K..1 Part 1 : SLAVERY I. The History of Oppression and African Americans ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K.. III. The lasting effects of slavery: continuous oppression ¡K ¡K ¡K ¡K ¡K ¡K ¡K a. The lost sense of culture and cultural pride: Feeling of inferiority b. 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